Privacy Policy

Last updated: 8/23/26

At Seraphella, we value your trust. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with our Client Care Team. Our goal is to provide a transparent, secure, and reliable experience while honoring your privacy.

1. Information We Collect

We collect the information necessary to process your order, improve your experience, and operate our store. This may include:

Information you provide

  • Name
  • Email address
  • Billing and shipping addresses
  • Payment information (processed securely by our payment partners; we do not store full card details)
  • Order history
  • Messages sent to our Client Care Team

Information automatically collected

  • Device information (browser, IP address)
  • Cookies and tracking technologies used to improve site performance
  • Shopping behavior on our website
  • Checkout interactions (via Shopify and Shop Pay, if used)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you about your purchase
  • Provide customer support
  • Improve website performance and user experience
  • Measure the effectiveness of our advertising campaigns, understand how visitors interact with our website, and improve our marketing efforts using analytics and advertising technologies.
  • Send updates, promotions, or newsletters (only with your consent)
  • Prevent fraud and maintain the security of our store
  • Comply with legal, tax, and regulatory obligations

We do not sell your personal information.

3. Sharing Your Information

We share information only with trusted partners who help us provide our services:

  • Shopify (website hosting and checkout services)
  • Google (analytics, advertising measurement, and Enhanced Conversions)
  • Payment providers (such as Shop Pay and credit card processors)
  • Shipping carriers
  • Email/SMS platforms (such as Klaviyo, if you subscribe)

These partners use your information solely to perform their services on our behalf and are required to protect your data.

We may also share information if required to comply with applicable laws, respond to lawful requests, enforce our Terms of Service, or in connection with a business transaction (such as a merger or asset transfer).

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your cart
  • Improve website performance
  • Personalize content
  • Analyze how visitors use our website
  • Measure the effectiveness of our advertising campaigns
  • Better understand how customers interact with our website before and after making a purchase

We use services such as Google Analytics and Google Ads to better understand website usage, measure advertising performance, and improve our marketing efforts.

We may also use Google Ads Enhanced Conversions, which may securely transmit hashed customer information—such as your email address, phone number, name, or postal address—to Google for advertising measurement and attribution. Customer information is hashed before transmission where applicable. Hashing helps protect the information during transmission but does not make the information anonymous or eliminate all privacy risks.

Where required by applicable law, we obtain consent before using non-essential cookies or advertising technologies. Depending on your location, you may manage your cookie preferences through available consent tools, your browser settings, or other applicable privacy controls. Where applicable, we also honor recognized Global Privacy Control (GPC) signals.

5. Data Retention

We retain order information for our records for as long as necessary to provide our services and as required by law (for example, for tax, accounting, or fraud prevention purposes), unless you request its deletion and we are able to comply.

Email/SMS preferences can be updated or unsubscribed at any time using the link in our messages.

6. Your Rights

Depending on your location, you may have rights to:

  • Access the personal information we hold
  • Request corrections or deletion
  • Opt out of marketing emails or texts
  • Request a copy of your data

To make a request, please contact: hello@seraphella.com

7. Third-Party Links

Our website may include links to third-party sites.
We are not responsible for their privacy practices and encourage you to review their policies.

8. Protecting Your Information

We take reasonable measures to safeguard your personal information, including secure hosting through Shopify, encrypted payment processing, and restricted access to client data.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review and take appropriate action.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page.

11. Contact Us

Seraphella is operated by Seraphella, LLC.

For questions about this Privacy Policy, your personal information, or a privacy-related request, please contact:

Seraphella Client Care
hello@seraphella.com
1 (609) 874-0402

Business mailing address:
Seraphella, LLC
2107 Goldfinch Blvd, Unit 263
Princeton, NJ 08540
United States

Seraphella operates online and does not maintain a customer-facing retail location.