Privacy Policy

Last updated: September 12, 2026

Privacy Policy

At Seraphella, we value your trust. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or interact with our Client Care team. Our goal is to provide a transparent, secure, and reliable experience while honoring your privacy.

1. Information We Collect

We collect the information necessary to process your order, improve your experience, and operate our store. This may include:

Information you provide

  • Name
  • Email address
  • Billing and shipping addresses
  • Payment information (processed securely by our payment partners; we do not store full card details)
  • Order history
  • Messages sent to our Client Care Team

Information automatically collected

  • Device information (browser, IP address)
  • Cookies and tracking technologies used to improve site performance
  • Shopping behavior on our website
  • Checkout interactions (via Shopify and Shop Pay, if used)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you about your purchase
  • Provide customer support
  • Improve website performance and user experience
  • Measure the effectiveness of our advertising campaigns, understand how visitors interact with our website, and improve our marketing efforts using analytics and advertising technologies.
  • Send updates, promotions, or newsletters (only with your consent)
  • Prevent fraud and maintain the security of our store
  • Comply with legal, tax, and regulatory obligations

We do not sell personal information for monetary payment. We may disclose certain personal information to Shopify and advertising or analytics partners for measurement, personalization, and targeted advertising. Some privacy laws may define these activities as “selling” or “sharing” personal information. Where applicable, you may opt out through our Your Privacy Choices page.

3. Sharing Your Information

We may disclose personal information to service providers and business partners that help us operate the store, provide services, understand website activity, communicate with customers, and measure or personalize advertising. These may include:

  • Shopify, including website hosting, checkout, fraud prevention, and Shopify Network Intelligence
  • Google and YouTube for analytics, advertising measurement, and Enhanced Conversions when enabled
  • Meta, including Facebook and Instagram, for advertising and measurement
  • Pinterest for advertising and measurement
  • Klaviyo for email and SMS communications
  • Payment providers, including Shop Pay and credit-card processors
  • Shipping carriers and fulfillment-service providers

These third parties process personal information according to their roles, our agreements with them, and their applicable privacy policies. Depending on the service, a third party may process information on our behalf or for its own permitted purposes.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect rights and security, enforce our Terms of Service, or complete a business transaction such as a merger, financing, or asset transfer.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your cart
  • Improve website performance
  • Personalize content
  • Analyze how visitors use our website
  • Measure the effectiveness of our advertising campaigns
  • Better understand how customers interact with our website before and after making a purchase

We use Shopify and services provided by Google and YouTube, Meta, Pinterest, and Klaviyo to support store functionality, understand website activity, communicate with customers, and measure or personalize advertising where applicable.

We may also use Google Ads Enhanced Conversions, which may securely transmit hashed customer information—such as your email address, phone number, name, or postal address—to Google for advertising measurement and attribution. Customer information is hashed before transmission where applicable. Hashing helps protect the information during transmission but does not make the information anonymous or eliminate all privacy risks.

Where required by applicable law, we obtain consent before using non-essential cookies or advertising technologies. Depending on your location, you may manage your cookie preferences through available consent tools, your browser settings, or other applicable privacy controls. Where applicable, we also honor recognized Global Privacy Control (GPC) signals.

5. Data Retention

We retain order information for our records for as long as necessary to provide our services and as required by law (for example, for tax, accounting, or fraud prevention purposes), unless you request its deletion and we are able to comply.

Email/SMS preferences can be updated or unsubscribed at any time using the link in our messages.

6. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Request a copy of your personal information
  • Opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as selling or sharing
  • Withdraw consent where processing is based on consent
  • Opt out of marketing emails or text messages

To manage applicable data-sharing and targeted-advertising choices, visit our Your Privacy Choices page.

To unsubscribe from marketing emails or text messages, use the unsubscribe instructions included in the applicable message.

For other privacy requests, contact Client Care at hello@seraphella.com. We may need to verify your identity before completing certain requests.

7. Third-Party Links

Our website may include links to third-party sites.
We are not responsible for their privacy practices and encourage you to review their policies.

8. Protecting Your Information

We take reasonable measures to safeguard your personal information, including secure hosting through Shopify, encrypted payment processing, and restricted access to client data.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review and take appropriate action.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page.

11. Contact Us

Seraphella is operated by Seraphella LLC.

For questions about this Privacy Policy, your personal information, or a privacy-related request, please contact:

Seraphella Client Care
hello@seraphella.com
1 (609) 874-0402

Business mailing address:
Seraphella LLC
2107 Goldfinch Blvd Unit 263
Princeton, NJ 08540
United States

Seraphella operates online and does not maintain a customer-facing retail location.